MKT - Marketing   

MKT 300 - Special Topics in Marketing   (3 Credits)
   This course is designed to provide in-depth study of one particular component of Marketing. Topics may vary from year to year.
   Prerequisite: MKT 305

MKT 305 - Marketing Management   (3 Credits)
   This course is designed to present the terminology, concepts, basic problems and practices of the marketing environment to students taking their first marketing course. Moreover, this course introduces students to marketing strategy and the principles governing it. It encompasses the major factors involved in the marketing process and an examination of micro and macro environmental forces affecting this process, exploring it from the marketing strategy viewpoint. Since marketing is a very dynamic subject, this course requires the constant addition of information on current and new marketing strategies. Thus it is a survey course with a very strong focus on the principles of marketing and their application and analysis.
   Prerequisites: ECO 202, PSY 160, SOC 161, ENG 176. It is recommended that Management and Marketing Management majors earn a grade of 70% or higher for successful completion of the course.

MKT 352 - Consumer Behavior   (3 Credits)
   This course examines why consumers act the way they do in the marketplace. Psychological and sociological influences are studied with respect to their effects on consumer behavior. The consumer decision making process is evaluated from an individual and group perspective.  The ultimate goal of the course is to connect what one learns about consumer behavior to the making of sound marketing decisions.
   Prerequisite: MKT 305

MKT 386 - International Marketing   (3 Credits)
   This is a managerially oriented course, with an overall objective of developing analytical skills as applied to international marketing.  Moreover, this course introduces students to the principles of international marketing. Students gain an understanding of the economic issues driving companies to market internationally. They learn to analyze the global market environment and to formulate and evaluate global market strategies. What is an international marketing strategy? Who uses it? What roles does it play in the organization? This course examines environmental factors affecting marketing management, and is designed to enable students to develop skills to make marketing in the global context. How to find new markets? How to overcome barriers that hinder implementation of marketing programs, etc.
   Prerequisites: MGT 303, MKT 305, MGT 310

MKT 400 - Independent Study in Marketing   (4 Credits)
   Students with a special interest in a particular topic or area may apply to study under the individual direction of a faculty member.  Independent study applicants must submit an application, including an outline of the proposed project, to the appropriate faculty member.  All independent studies must be approved by the Academic Dean and are restricted to eligible Juniors and Seniors. 

MKT 456 - 457 - Marketing Internship   (3 Credits each)
   Internships with participating companies provide students with the opportunity to gain valuable work experience in their field of study. This practicum encourages students to utilize their acquired knowledge and skills in the working world. Enrollment is restricted to Juniors and Seniors with proven academic success. Students must submit an application to the Director of Career Services who is responsible for coordinating the work assignment. Approval is granted by the Academic Dean who is responsible for reviewing the term paper and who is responsible for submitting the course grade. Course evaluation is on a pass/fail basis.

MKT 461 - Promotion Management   (3 Credits)
   The study of an integrated program of advertising, personal selling, public relations and sales promotion designed to present a company and its targeted consumers. An effective promotion strategy designates the role of communications in achieving an organization's marketing objectives, and students will analyze successful strategies and create promotional plans adhering to the framework studied in this course.
   Prerequisites: MGT 303, MKT 305

MKT 474 - Sales and Sales Force Management   (3 Credits)
   This course emphasizes the link between the determinants of sales performance of the sales force on the one hand, and the actions that sales managers can take to direct, influence and control that performance on the other. The course focuses personal selling techniques and the interrelated sequential process, each of which influences the various determinants of sales person's performance. The course focuses on the formulation and implementation of a strategic sales program and the evaluation and control of sales force performance.
   Prerequisites: MGT 303, MKT 305. Replaces MKT 418.